Upsells! Downsells! OTOs! Oh My! 3 Pages a Successful Sales Funnel Needs

Upsells! Downsells! OTOs! Oh My! 3 Pages a Successful Sales Funnel Needs

When it comes right down to it, there are only three pages every successful sales funnel MUST have. And yet, many - in fact, most - entrepreneurs get stuck on this very point. And beyond that lies the confusion about what to include on them.

In fact, confusion about the WHAT and the HOW of a simple yet successful sales funnel works is the number one reason entrepreneurs say they can’t get their funnels set up. They simply don’t know what to include or where to include it.

But take heart, there's an easy answer. Your successful sales funnel only needs three pages to really work for you.

Sales Page

First of all, you need a dedicated sales page. You might call it a landing page, or in the case of a free opt-in, a squeeze page, or a mini-squeeze optin box.

It serves one purpose—to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page. 

Here's what you want to be sure it includes:

  • A clear call to action—“Buy Now” or “Click here to download this report for free
  • Eliminate distractions. Keep the page clean. Specifically, this means no links to other websites or even a navigation bar.
  • Address the readers’ pain points and how your offer provides the solution. You want to be NEED and BENEFIT focused. That means, don't outline the 10 points of your system. They only want help with their need. Use the actual download to go into your system details.

Confirmation Page

There are a lot of opinions about how a confirmation page works. But at the very least, this is where you say Thank You for requesting the information. Think of it as the "this is what is going to happen next" page for your new subscriber.

Some ambitious female entrepreneurs prefer to use a double optin for their list. Simply put, it's where we ask the reader to confirm their intent.  We direct them to check their email and click the link to receive the free gift. In other words, it is a holding page you send them to while your email management system does the heavy lifting. If you choose to use this type of confirmation page, make sure it is VERY CLEAR how the subscriber can find that confirmation email - or you will lose them. Some prefer this model to filter out scammy signups.

Upscale Your Successful Sales Funnel Confirmation Page

If you’re setting up a free funnel, this page has great power. The smart entrepreneur will maximize the page and the opportunity in order to immediately create a fabulous first impression! Personally, I pop-in a short 60- to 90-second Thank You video.

For example, this where you can offer an upsell, remind people to follow you on social media, and/or give them a peek at your other products and services.

Remember, though, they will only see this page once, so don’t put anything here that they will need to refer back to. That’s the roll your Thank You page fills.

If the customer has actually purchased a product or service, this confirmation page might be your checkout page. In this instance, it's where they enter their payment details.

Thank You Page

Like the confirmation page, this part of your successful sales funnel is an extremely valuable piece of real estate. As a result, you want to be sure you use it wisely. Again, here is your chance to deepen their trust and build on your authority.

Typically, this page is where they collect their downloadable item. On the other hand, if your business model requires a bit more information beforehand, this page is where you give the subscriber detailed information about how your product or service will be delivered.

If you are an entrepreneur who prefers a single optin, this page is both your Confirmation and Thank You page. Many choose this model because email filters often put marketing or suspected sales messages in spam. As a result, your subscriber never confirms their email, and never gets the information. In this case, it contains both the download and more information for the subscriber. 

There's Always One Out There

On the other hand, many marketers create a hybrid with this page: the content the subscriber requested as a download, and a reminder for the new subscriber to confirm their email address. Sometimes the entire page is the requested content and includes a download button. 

In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point. Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page.

To encourage buying, consider including these as part of your successful sales funnel:

  • The Limited Time Offer. Remember this, scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.
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    The No-Brainer Coupon Offer. An Insider's Only Deal can be a powerful motivator, especially if it’s a fantastic price.
  • Extra Bonuses. Give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!

Keep It Simple Sally

To clarify, putting together a successful sales funnel isn’t complicated. At least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.

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