What Do Your Customers REALLY Want?
3 Ways to Find Out What Your Clients Want From You
We’ve talked about repurposing your content to provide products and services you’re customers and audience want from you. But here's the thing, don’t repurpose without a plan. Let’s place the focus back onto your ideal client. First, find out what type of information they want and how they want to receive it.
Step One: Analyze Your Blog Posts, Social Media Posts and Current Products
Time for some easy analysis. Take a look at your blog post dashboard and take note of the posts with the most comments and/or the most dialogue between commenters. Now take a look at some of your social media posts, again looking for lots of comments or at least a discussion. Lastly, take a look at your current list of products for sale and note which ones sold like hotcakes and which ones flubbed. The topics which elicit discussion, fiery debate, or made the most money should top your list of topics to address.
Okay...so, you might be saying - rather crying - "I Don't Have Any Of That!!!!". No worries, Love. I've got you covered down the road.
Step Two: Ask Your Audience
Don’t be afraid to ask your audience what they want. You are the expert and you need market research. Create a survey, create a poll on social media, or send an email asking about their struggles and how can you help. Based upon the size of your following, you’ll likely get many different answers but you’ll also begin to see a common thread. Add these topics to your list from above.
Step Three: Do Some Spy Work
Where does your ideal client hang out online? Forums, certain social media platforms, particular blogs? Figure that out first and then quietly observe the comments they make in these places. You may see common complaints about an industry or another product. You might notice a common struggle they all have in common. If you can address these complaints or problems in your own product, you’ll gain the interest of these people. You are speaking their language, and addressing their need, not giving them a product they can’t relate to.
One of the best free tools for this is Quora. It is a hidden gem of listening to what people are asking AND what people are saying in response.
Another lesser known is a site Boardreader. It pulls conversations from forums and message boards. All you have to do is type in your search term and it goes to work for you.
Comfort Your Customers: Give Them What They Want
The easiest way to give your audience everything they want and need is to create a monthly membership site. In the broadest sense, your customers want access to you and your knowledge. If they can’t pay your private coaching/consulting fees, your hand-crafted items, or your high-end products and services, then a membership site is the next best thing.
Membership sites charge a monthly subscription fee in exchange for access to your advice and maybe some of your lower priced products. You can certainly create some exclusive, membership-only products that solve a problem. These make the subscribers feel like you’re speaking directly to them. And, it's the perfect way to gain even more trust!
Ready to Turn Your Experience Into Steady Monthly Income?
Join me on the webinar How to Stop Trading Dollars for Hours.
You'll learn how to take your experience, the information you already have on hand, and what you've learned about your audience, and turn it into a monthly club that generates money for you automatically.